Wayfinding Signage

Wayfinding Signs for Businesses, Campuses, and Stadiums
Add exciting branded signage that provides clear guidance to your customers with custom wayfinding signage. With Craftsmen's ability to create any unique design, you can turn simple boring signage into an engaging branded experience.
Wayfinding design combines multiple types of media to effectively navigate people through a space. Especially important in manufacturing environments, wayfinding signage provides visual guidance to help people arrive at their destinations with ease.
Craftsmen knows the importance of captivating incoming customers, standing out, and grasping the attention of your target. Let us create the striking wayfinding signage you need to shine a new light on your business!

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Full-Service In-House Graphics Department
Full-Service In-House Graphics Department


"If you want to build the impossible, Craftsmen has the tools and talent. They are more like a Venture partner than a builder."
Founder & CEO
Magicbox
Magicbox

"Craftsmen, hands down, had the best ideas, best drawings. They were as passionate about the project as I was. I don't know why anyone would go anywhere else."
PGA Tour Technician
TaylorMade
TaylorMade

"High caliber work, great crew of talented workers who come up with creative solutions and are easy to work with, overall great partners."
Creative Director
Dairy Farmers of America
Dairy Farmers of America

"The team at Craftsmen is top notch and they always get the job done no matter the deadline. I consider them an extension of our team - a true partner!"
Executive Director
Clayco
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Wayfinding Signage | Custom Navigation Signs by Craftsmen Industries
Guide visitors seamlessly with custom wayfinding signage from Craftsmen Industries. Whether in corporate offices, healthcare facilities, retail stores, or large venues, clear and effective directional signs help people navigate spaces efficiently.
As a 3M™ Certified Graphics Installation Company, we create high-quality, durable, and visually appealing wayfinding signs that enhance both functionality and branding. Our PDAA & UASG-certified installers ensure flawless application, guaranteeing a professional and long-lasting solution for any environment.
Make Navigation Simple & Seamless!
Eliminate confusion and improve visitor experience with expertly designed wayfinding signage. Contact Craftsmen Industries today for a free consultation and create a more intuitive, user-friendly space!
Why Wayfinding Signage Is Essential for Your Business
Wayfinding signage is more than just directional arrows—it’s a crucial element of user experience that improves accessibility, enhances branding, and ensures efficient navigation. Without proper wayfinding solutions, visitors may feel lost, leading to frustration and reduced engagement.
Key Benefits of Wayfinding Signage:
✔ Enhances Visitor Experience – Helps guests find their way effortlessly.
✔ Increases Brand Visibility – Incorporates logos and colors for cohesive branding.
✔ Improves Safety & Compliance – Ensures clear emergency exits and ADA accessibility.
✔ Reduces Staff Workload – Minimizes the need for assistance with directions.
✔ Organizes Large Spaces – Essential for malls, airports, hospitals, and corporate buildings.
No matter the industry, effective wayfinding signage streamlines movement, enhances brand identity, and makes navigating complex spaces simple.
Custom Wayfinding Signage Solutions for Every Industry
Craftsmen Industries provides custom-designed wayfinding signage tailored to meet the unique needs of businesses, healthcare facilities, educational institutions, and more. Our team ensures that every sign is clear, visible, and strategically placed for maximum effectiveness.
Industries That Benefit from Wayfinding Signage:
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- Corporate Offices – Conference room signs, employee directories, and visitor guidance.
- Retail Stores & Shopping Malls – Store directories, floor plans, and checkout directions.
- Healthcare & Hospitals – Patient room signs, emergency exits, and departmental navigation.
- Educational Institutions – Campus maps, building directories, and classroom markers.
- Hotels & Hospitality – Lobby navigation, elevator directories, and room numbers.
- Event Venues & Stadiums – Seating charts, directional pathways, and restroom signs.
- Airports & Transportation Hubs – Gate numbers, baggage claim directions, and security checkpoints.
With our expertise, we design, fabricate, and install wayfinding signage that ensures a seamless, stress-free experience for all visitors.
Types of Wayfinding Signs We Offer
Craftsmen Industries offers a wide range of custom wayfinding signs to suit various applications and environments. Whether for indoor, outdoor, permanent, or temporary use, we create highly visible and intuitive signage solutions.
1. Directional Signs
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- Arrows and pathway markers guiding visitors to key locations.
- Commonly used in malls, campuses, airports, and corporate offices.
2. Building Directories & Floor Maps
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- Provides an overview of an entire building or complex.
- Interactive digital directories available for modern navigation solutions.
3. Identification Signs
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- Office labels, room numbers, and department markers.
- Ensures clear labeling for ease of navigation.
4. Regulatory & Compliance Signs
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- ADA-compliant Braille signs for accessibility.
- Emergency exit, stairwell, and fire safety signage.
5. Suspended & Overhead Wayfinding Signs
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- Ideal for large venues like hospitals, airports, and arenas.
- Improves visibility from a distance for easy navigation.
6. Temporary & Event Wayfinding Signs
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- Portable and customizable for trade shows, exhibitions, and seasonal events.
- Easily removable yet durable for repeated use.
Our custom signage solutions can be tailored to any environment, ensuring the best wayfinding experience for your visitors.
Premium Materials for Long-Lasting Wayfinding Signs
At Craftsmen Industries, we use high-quality, durable materials to ensure maximum visibility and longevity. Our materials are selected based on location, purpose, and environmental factors, ensuring that your signs remain clear and professional over time.
Common Materials for Wayfinding Signage:
✔ Acrylic & Glass Signs – Sleek, modern, and perfect for office spaces.
✔ Aluminum & Metal Signs – Ideal for outdoor durability and premium aesthetics.
✔ Vinyl & PVC Signs – Cost-effective, lightweight, and easy to install.
✔ Wood & Engraved Signs – Adds warmth and sophistication to interior spaces.
✔ Digital & LED Screens – Modern, interactive, and perfect for large facilities.
No matter the application, we ensure high-quality printing, engraving, or illumination for enhanced readability.
Illumination Options for Wayfinding Signage
Improve visibility with illuminated wayfinding signs, especially in low-light environments, parking garages, or emergency exits. We offer several lighting options to enhance both functionality and design.
Lighting Options for Wayfinding Signs:
💡 Backlit & Edge-Lit LED Signs – Ideal for modern offices and retail spaces.
💡 Photoluminescent Signs – Glow-in-the-dark materials for emergency pathways.
💡 Overhead Spotlights – Enhances visibility in high-traffic areas.
💡 Digital & Interactive LED Screens – Real-time updates for dynamic navigation solutions.
Adding illumination to your wayfinding signage ensures optimal visibility, day or night.
Our Wayfinding Signage Design & Installation Process
We take a comprehensive approach to wayfinding signage, ensuring clear messaging, strategic placement, and seamless installation.
Our Step-by-Step Process:
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- Consultation & Site Analysis – Understanding your space and navigation needs.
- Custom Design & Branding – Creating visually appealing, easy-to-read signage.
- Material Selection & Fabrication – Choosing durable, high-quality materials.
- Professional Installation – PDAA & UASG-certified experts ensure secure placement.
- Final Inspection & Compliance Check – Verifying visibility, accuracy, and safety.
- Ongoing Maintenance & Support – Providing replacements or updates as needed.
With Craftsmen Industries, you get expert craftsmanship, high-quality materials, and precision installation for the best results.
Frequently Asked Questions
1. What makes a good wayfinding sign?
A good wayfinding sign is clear, concise, highly visible, and strategically placed for maximum effectiveness. It should use easy-to-read fonts, high contrast, and universally recognized symbols to guide visitors efficiently.
2. Can wayfinding signs be customized to match my brand?
Absolutely! We create fully branded wayfinding signage that aligns with your corporate colors, fonts, and logos. Custom shapes, materials, and lighting options can also be incorporated to match your unique aesthetic.
3. Do you offer ADA-compliant wayfinding signage?
Yes! We design ADA-compliant directional signs with Braille, raised text, and high-contrast finishes for accessibility. Our signs meet federal and local regulations to ensure inclusivity for all visitors.
4. How durable are your wayfinding signs?
We use premium materials designed for long-term indoor and outdoor durability. Our signs are resistant to fading, moisture, and wear, making them ideal for high-traffic areas.
5. Do you provide nationwide installation?
Yes! Our PDAA & UASG-certified installation team provides professional service across the U.S. We ensure proper placement and compliance with local signage regulations.
6. How do I know where to place wayfinding signs in my facility?
Our team conducts a site assessment to determine the best placement for maximum visibility and ease of navigation. We ensure signs are located at decision points where visitors need direction the most.
Simplify Navigation with Custom Wayfinding Signage!
Create a stress-free, well-organized space with custom wayfinding signage from Craftsmen Industries. Our expertly crafted signs improve navigation, enhance branding, and ensure accessibility for all visitors.
Contact us today for a free consultation and let’s design the perfect wayfinding solution for your business!
Request a Quote
Contact Information
3101 Elm Point Industrial Drive
St. Charles, MO 63301
1.800.373.3575
Contact Us
What is Wayfinding Signage?
Wayfinding signage is used to guide human traffic in different environments, but there are many different components that go into that process. You can create your sign with familiar landmarks or choose the more literal approach of left/right signs. The best choice will change depending on the floor plan of your building or business. You could use a mix of words, arrows, and symbols. The most important factor is to make sure your signage remains consistent, so you don’t confuse your audience.
Utilizing wayfinding signage to create a safe, customer-friendly space around your building is a high priority. Wayfinding is there to keep your customer on track and feel relaxed while navigating to and from your business. Always make sure that your signage is highly visible, simple, and easy to understand.
Beneficial areas for Wayfinding Signage:
- Office and medical buildings; hospitals
- Educational and financial institutions
- Tourist attraction
- Restaurants and bars
- Malls, retail outlets, and car dealerships
How are they made?
Making the design of your wayfinding signs simple will make them easier to navigate. Including only the most important information is crucial in keeping the attention of your ongoing customers. Keep your text clear and concise. Use a font that is easy to read and that is large enough to see from a distance. If you want to include more information than what can easily fit on a wayfinding sign, then you can also install digital signs. These are also great because they are interactive and include things like a digital directory or an interactive map.
Common examples of Wayfinding signage:
- Identification Signage
- Informational Signage
- Directional Signage
- Regulatory Signage
What materials do they come in?
Wayfinding signage will come in an array of material options. This is because matching your current business's aesthetic profile is key in deciding which direction your design will go. Also, choosing the information that your sign is portraying will determine what materials you may need.
Common material used when creating wayfinding signage:
- Aluminum
- Fiberglass
- Glass
- Stone
- Digital signage
- Acrylic
How long do they take to make?
When creating Wayfinding signage, gauging when a project will be complete is based on a few different factors. Those factors can consist of: complexity of the design, scale of the project, material, and the location of where these objects will be installed. Some wayfinding signage can be as simple as directing your customers to the nearest restroom, this could be completed in 2-3 days. Other signage, say in a stadium or historical building, will need more planning and can require upward of 10-25 days.
What is the typical price range of them?
With wayfinding signage being a highly customizable item, the price range can only be determined by the scope of work. Where will the sign be installed? What is the scale you are looking for? What materials will you be incorporating? The more information we have, the more exact estimate we can provide.