Common Design Mistakes to Avoid When Creating Fleet Wraps?

Fleet wraps offer many benefits for businesses, from protecting the vehicle to creating a moving marketing campaign. But for the marketing efforts to be successful, your business must create an adequate design, both from technical and practical aspects. Hence, your top priority should be researching the common design mistakes to avoid when creating fleet wraps.

From our expert point of view, we will reveal our clients' common mistakes when sketching the look of the fleet wraps we should print out and install for them. Aside from giving you insider tips on how you can create the best design possible, we have professional designers with years of experience who can assist you in creating the best design to meet your goals.

Common Design Mistakes to Avoid When Creating Fleet Wraps

The design of your fleet wrap is significantly important for your marketing campaign. A captivating design combined with an experienced commercial fleet wrap company is definitely a winning combination.

While your business can’t make a mistake if they choose us at Craftsmen Industries to print and install the fleet graphics, you can face some challenges when creating the design. The common design mistakes to avoid when creating fleet wraps include:

• Adding confusing and cluttered text
• Using hard-to-read fonts
• Using universal design for different vehicle types
• Adding graphics with low-quality resolution
• Putting key information and imagery in the wrong place
• Creating a design that doesn’t resonate with your brand
• Not considering the moving nature of the marketing technique
• Using colors that don’t go well together

Source: craftsmenind.com

Adding confusing and cluttered text

Most unexperienced companies see their commercial vehicles as an opportunity to put as much information as possible. Adding too much information to your design might result in cluttered text.

For an effective marketing campaign, your fleet wrap design must be well-organized. The text should be clear and concise, minimizing the risk of misunderstanding or confusion.

Only include information that is valuable to the target audience. The simpler the commercial vehicle wraps, the better. Make the text short but catchy.

Using hard-to-read fonts

One of the things to avoid when designing a fleet wrap is using fonts that people generally find hard to read. While you might find adding fonts such as swirly or italic fonds visually pleasing, you should know that many people struggle to read those fonts.

The message you are trying to send your audience should be written in a simple font. It doesn’t matter if it is your contact information, brand name, or slogan; everyone interested should be able to easily and quickly read what the fleet wraps on the vehicle say. 

Using universal design for different vehicle types

If you are considering installing fleet wraps on several of your business vehicles, you must consider their dimensions and shape and create unique fleet wrap designs for each vehicle type. For instance, you must create two designs if you want to install fleet wraps on two vehicle models.

Each vehicle has its own characteristics that you should use as guidelines on how to properly design vehicle wraps. Every text or media element of the design must be adjusted so they can fit the vehicle and maximize its impact. The truck wrap design cannot be the same as the one for your small van or business car design.

Different types of vehicles offer different views of the moving marketing material. So, your wrap design should focus on using the features of the vehicle to your advantage. Carefully measure the vehicle and create a map with the exact location of the doors, gas caps, lights, and other parts.

Adding graphics with low-quality resolution

Next on the list of common design mistakes to avoid when creating fleet wraps is adding graphics with low-quality. This applies to everything, from your business logos to any other promotional imagery you want to include in your design.

Avoid adding images in JPEG format to your design. They generally tend to have low quality.

If you need any assistance, our design experts can help you figure out the perfect resolution and position of your graphics for your project. As a rule of thumb, the fleet wrap designs are typically 150 dots per inch. The DPI is lower than other printed marketing materials because fleet wraps are generally viewed from greater distances.

Putting key information and imagery in the wrong place

If you want the target audience to notice your marketing message, you should carefully pick the place where each information will go. All your key information and imagery must be visible and readable from a distance.

Creating a design that doesn’t resonate with your brand

The fleet design should resonate with your brand. The design you will wrap the commercial vehicles in should match the entire marketing campaign and your brand image.

Not considering the moving nature of the marketing technique

Many companies forget the moving nature of the fleet wraps. The vehicle should promote your business while it is on the move. Consequently, you should create designs that are readable while both your business vehicle and the audience are moving.

Using colors that don’t go well together

If you are considering a multicolor fleet design, you should carefully pick the colors. Most companies choose bold colors that do not contrast strongly with each other.

In addition, if you are doing a partial fleet wrap, you should also consider the color of the vehicle. Using colors that complement and go well with each other will make your entire design more attractive.

Source: craftsmenind.com

Conclusion

By having the common design mistakes to avoid when creating fleet wraps in mind, you can create the perfect one. Whether you have a ready-to-print design or are still drafting it, you can contact us for further details about the process of printing and installing the fleet wraps. We use high-quality materials that will both protect your commercial vehicle and promote your business.