Partial vs Full Fleet Wraps

If you’re at a crossroads in deciding between the types of fleet wraps, understanding their unique qualities can help you make an informed decision. Whether you want a cost-effective solution or a comprehensive approach for maximum impact, exploring partial vs full fleet wraps benefits and limitations will guide you in transforming your fleet.

In this article, we will discuss partial and full fleet wraps as well as how to choose which one you need. Continue reading to discover everything you need to know!

Fleet Wraps as Vehicle Advertising

In marketing, fleet wraps refer to any type of branded advertisement placed on vehicles such as cars, vans, or trucks. They’re a visionary, practical, cost-effective marketing strategy that allows you to enhance your brand awareness, increase visibility, and reach a wider audience.

From an ROI standpoint, experiential marketing vehicle wraps have the lowest cost per impression. This means that once we transform your fleet into mobile commercial billboards, you can reach more customers at a lower cost per thousand impressions through this form of advertising than any other. 

Whether you opt for fully covered fleet wraps for marketing vehicles or want to display partial branded content – with fleet graphics, you can’t go wrong. Below, we’ll elaborate on both options, weighing their advantages and limitations to help you choose the right approach for your business.

Source: craftsmenind.com

Partial vs full fleet wraps

When it comes to choosing between partial vs full fleet wraps, we always underline that either option is viable and has the potential to make a big difference in promoting your business. Both are affordable and effective, especially when compared to other marketing and advertising techniques. 

But what’s the difference between them? We elaborated on this in the following:

Partial fleet wraps

Partial fleet wraps cover only select sections of your vehicles, usually between 25% - 75%. This might include only the back or front, the sides, the hood, or the roof. 

These kinds of truck wraps are particularly beneficial if your vehicle matches your brand's color scheme. Even a half wrap with additional signage could provide the effect you’re looking for at a reduced cost. Some advantages of partial fleet wraps we’d like to note include:

• Cost-effective branding solution.
• Tactical protection for high-wear-prone areas.
• Subtle customization for achieving a tailored look without a drastic overhaul.
• Creative mixing and matching on different sections for unique combinations.
• Original vehicle paint protection and preservation underneath the wraps.

Source: craftsmenind.com

Full fleet wraps

A full fleet wrap is just as the name suggests – a vinyl wrap that covers the entire exterior of your vehicle in a specialty vinyl film. From top to bottom, front to back, it greatly impacts visibility and branding, turning your fleet into mobile billboards that attract the attention of every bystander. 

Due to this, they are typically more expensive than partial wraps. However, their benefits are here to make up for the expenses. Some of the most notable advantages of full fleet wraps are the following:

• Complete design freedom with the entire canvas of your vehicle at your disposal.
• Full protection of the entire exterior from wear and tear.
• Flawless, unified appearance versus partial wrapping.
• Maximum visual impact for an attention-grabbing custom style.
• Enhanced resale value by safeguarding the original paint and integrity.

Source: craftsmenind.com

How Do You Choose Between Full Wrap vs Partial Wrap?

While partial and full fleet wraps offer remarkable benefits for promoting your brand and upgrading your vehicle’s appearance, deciding which option is better for you may be challenging. So, you need to assess your:

• Goals - Determine whether your priority is maximum visibility with full wraps or a more cost-effective, targeted approach with partial wraps.
• Needs - Assess whether you need full wraps for extensive coverage or partial wraps to focus on specific area branding.
• Style preferences - Consider your preference, whether you want to make a bold statement with a comprehensive design or a strategic, minimalist look.
• Budget - Compare the higher cost and potential long-term value of full wraps against the cost-effective limited coverage of partial wraps to see which is right for your budget.

If you’re seeking an affordable yet significantly impactful customization and targeted shielding, partial wraps may be the way to go. On the other hand, if you want a total makeover with maximum visual impact and protection, full fleet wraps are your best option.

Conclusion

Now that you know all of the partial vs full fleet wraps pros and cons, you can confidently make an informed decision on which types of fleet wraps for trucks are the best options for your business.

While partial wraps offer a cost-effective branding solution focused on customization and flexibility, full fleet wraps provide complete coverage for maximum impact and visibility. By evaluating your business goals, preferences, needs, and budget, selecting the option between partial vs full fleet wraps that best enhances your fleet’s presence becomes easy.

For top-quality fleet wraps, contact us today and let us bring your vision to life!