Hands-On Technology with Destination Dell EMC

Technology is a key part of today's life and the industry is rapidly growing. New products and companies are constantly popping up. As a leader of the industry, DELL EMC was challenged to seek out the best way to showcase the quality and breadth of their products and services.

Double A Labs partnered with Craftsmen Industries to build a mobile solution that offered hands-on experiences with Dell's portfolio of technology solutions and enterprise offerings to their consumers. Craftsmen's team custom-fabricated a futuristic mobile showroom utilizing a double expandable from our vast pool of modification-ready lease units.

The double expandable unit was modified with a walk-on rooftop with custom railings and awning. Mirrored walls, 85" Dell touchscreen monitors, custom kiosks, lights and 3D displays create a cutting-edge interior. The technology showcases provide hands-on VRT and social media experiences.

Destination Dell EMC visited 33 locations in 11 cities including Dell Technologies World 2018, partner organizations, select events, conventions, stadiums and retail locations throughout one year. The tour created 1M+ social media impressions and 100+ accounts with more than 20,000 attendees.