Angry Orchard Brings Traditional Cider Back to the US

Boston Beer Company’s Angry Orchard is committed to bringing traditional cider and lost heirloom varieties back to the U.S. as well as standing out as a leader amidst the large, fast-growing industry of alcoholic beverages. The hard cider brand wanted to take their iconic tree house on the road and connect face-to-face with customers and create a memorable experience around their brand. Boston Beer Company teamed with Craftsmen to bring their “Explore the Orchard” concept to life.

Craftsmen transformed a trailer into an experiential marketing mobile tree house designed with wooden elements for an authentic look and feel and complete with a custom-carved 3D tree, open-air stage, and branded graphics. The tree house features a custom, removable upper-tier clubhouse with its own wooden bar, railings and branded canopy.

The Angry Orchard Cider House travels to various festivals around the nation bringing their product straight to customers’ hands. An Angry Orchard team serves the cider varieties from custom wooden bars. Customers can sip their cider and explore the orchard simulation.

Custom-fabricated and branded pub tables, wooden benches and faux plant displays surround the Angry Orchard Cider House for an eye-catching, orchard-inspired footprint. The setup closes into a bumper pull trailer, easily transporting the mobile orchard from event to event.

As the craft beverage market grows and competition becomes more and more, take the step to create higher visibility with a unique experience and great product. Our team takes you from ideation to creation fast, ultimately growing your business and profitability!