Benefits of Experiential Marketing

People are constantly seeking something innovative and unique from brands. One of the many ways they get to hear about you for the first time is through your marketing efforts. If you want your business to stand out instead of utilizing traditional techniques, you should start discovering the benefits of experiential marketing.

Experiential marketing goes way beyond providing your target group with a hands-on experience while they familiarize themselves with your work. Before you contact us to prepare an experiential marketing vehicle or other elements for your next event, let us reveal the positive sides of this new marketing method.

Key Benefits of Experiential Marketing

Experiential marketing is a new, innovative approach businesses use to promote their brand, including the services and products they offer. Instead of having the target group be a passive watcher of advertising material, it encourages them to participate in an activity. The goal is to provide them with a unique experience and trigger their interest in your brand.

So, what are experiential marketing benefits? Experiential marketing offers a range of versatile benefits, including:

• Building brand awareness
• Creating deep connections
• Allowing try-before-you-buy opportunities
• Enhancing word-of-mouth marketing
• Gaining a competitive advantage
• Enabling micro-targeting
• Providing excellent return on investment

Building brand awareness

As with every marketing campaign, experiential marketing efforts will build brand awareness. When people interact with your brand during the experiential event, they will learn more about your values, mission, working principles and most importantly your products.

Utilizing experiential marketing vehicles increases your brand’s visibility. If you have a good concept, you will create a memorable experience for your potential customers and make a lasting impression. Consequently, experiential marketing will increase the participant's ability to recall or quickly identify your brand.

Source: craftsmenind.com

Creating deep connections

In an age where customers are constantly ‘attacked’ by traditional marketing strategies, such as ads, an experiential marketing event will be the much-needed refreshment. Experiential marketing will allow you to connect with your customers in ideal circumstances.

The experience you will provide your potential customers with is likely to evoke positive emotions. That, combined with the sensory engagement will lead to a stronger emotional connection with the brand.

Ultimately, experiential marketing focuses on building trust and loyalty among leads. In the business world, we see those people as the best prospects and customers, as they are most likely to close a purchase and become recurring customers.

Allowing try-before-you-buy opportunities

Nowadays, people find it hard to decide between products, simply because they are not aware of their actual features and quality. One of the most effective techniques to introduce a product to a potential customer is experiential marketing.

Typically, experiential marketing events are organized so the target audience can experience the products first-hand. Once they get to try it out, you may expect a significant impact on your sales if what you are offering is high-quality and comes with a reasonable price.

The same can be done with services. Including demonstrations as part of your experiential marketing campaign might boost your client base.

Source: craftsmenind.com

Enhancing word-of-mouth marketing

Experiential marketing is definitely one of the most sharable campaigns. Typically, experiential marketing experiences are captivating, and most participants would like to share them with their followers on social media. 

Experiential marketing often includes elements specifically designed to be shared. With every picture, video or piece of content shared by your target group, you will amplify the reach and significantly impact your entire campaign. 

Even if they don’t share their experience on social media networks, they will definitely mention it in their conversations with family or friends. Sometimes, word-of-mouth marketing can be highly persuasive and effective.

In other words, you will be getting free brand ambassadors that will promote your product and services.

Gaining a competitive advantage

Most industries are highly competitive, and we suppose the industry your business operates is too. Hence, it is understandable if all of your efforts are focused on proving why your products and services are better than the ones the competition offers.

Another benefit of experiential marketing is that it can easily help you stand out from the competition and gain an advantage in several ways:

• Differentiation by providing a unique experience
• Fostering brand loyalty
• Increasing customer interaction
• Offering innovative solutions
• Allowing potential customers to see firsthand what makes you better than the competition

Enabling micro-targeting

Unlike other marketing campaigns, experiential marketing offers a possibility for micro-targeting. With experiential marketing, your business can use various data to tailor the experience according to your specific target group. The more personalized the experience, the higher the results. Highly targeted and customized engagement can result in better conversion rates and more satisfied customers.

What’s more, you can take your experiential marketing vehicle directly to your target group. Want to learn what are the effects of experiential marketing practically? At Craftsmen Industries, we can help you with our skills and equipment and fabricate a specially made vehicle tailored to your needs and preferences. You can then take the vehicle and offer an in-person experience in places your target audience prefers, such as their work or places where they like to relax. 

Source: craftsmenind.com

Providing excellent return on investment

Experiental marketing campaigns are known to have an average ROI between 25% and 35%.

Such a high ROI can be achieved thanks to the various ways brand experience is leveraged, including:

• Creating critical social engagement
• Broadening content creation
• Driving awareness and purchase intent
• Informing product development
• Expanding influencer engagement

Conclusion

Whichever marketing strategy you decide to use to promote your business, products and services, it is always a good idea to weigh the pros and cons. The benefits of experiential marketing range from building brand awareness and deep relationships with your target audience to improving word-of-mouth marketing and getting a high return on investment.

If your business is ready to leverage experiential marketing's advantages, we are the company you should turn to for your fabrication needs. Contact our experienced team so we can start your project as soon as possible.