5 Ways to Improve Customer Experience with Environmental Graphics

If you're searching for new ways to engage customers and drive sales while completely transforming your space, environmental and architectural signs may be exactly what you're looking for. Signage, wall graphics, and custom fabricated elements can be used to take your branding to the next level and serve a functional purpose. Which types of graphics you choose to implement in your own building will depend on which parts of your guests' experience you are hoping to enhance, so we've put together a guide to help you get an idea of how to best utilize graphics for different purposes across your space.

1. Point of Purchase Graphics

Make sure your customers remember their experience at your store by installing high quality and eye catching point of purchase graphics! Your signage should incorporate your company’s branding, including any logos, colors, fonts, and social media accounts or hashtags that you want associated with your brand, so that your customers know exactly how to find you again in the future. Don’t let your customers leave your store without knowing your company’s name and values. 

Recognition isn’t the only reason to incorporate point of purchase graphics, though! You want visiting your store to be a positive experience for your customers, and providing clear information about your products can help achieve that. Graphics elements that give your guests an opportunity to stop and learn from them engages and educates your audience about your brand, in addition to encouraging them to stick around longer. Signage can also highlight special promotions or new items, which encourages impulse purchases.

2. Wayfinding Signage    

There is nothing more disorienting when visiting a new space than not knowing where you are or how to get to your intended destination. You want your visitors to be able to enjoy their experience in your building without worrying about getting lost. Wayfinding signage allows your customers to smoothly navigate their way through your space and easily find their destination while also directing them to specific points of interest. These points of interest may include exhibits, product displays, reception areas, bathrooms, or any number of important areas that you don’t want your guests to miss. 

While wayfinding signage should be clear and easy to read, that doesn’t mean you can’t use it as an extension of your branding efforts. Keep your brand colors, fonts, and styles consistent through this signage and it’ll be sure to fit seamlessly into your space.

Visual timelines and history walls are an incredible way to tell your company’s story in a compelling and interactive way. Including physical elements such as images, typography, and even 3D pieces, in conjunction with your digital and traditional marketing messaging strategies to communicate your history and values to your customers will help you spark a relationship with your customers and educate them about who you are. 

Timelines can take a variety of forms, from something as simple as a vinyl wall graphic to a museum-worthy collage which implements 3D elements, dynamic lighting, and display cases to show off awards or mementos that are important to your company.

4. Environments

Sometimes a space requires a bigger makeover than a few signs or window graphics can provide, especially if you’re trying to achieve a particular aesthetic for your space. In these cases, environmental graphics will help you achieve the result you’re looking for. Using elements such as wallpaper, floor coverings, custom routed 3D pieces, banners, environmental lighting, and nearly anything else that adds ambiance to a room, companies can create their own completely one-of-a-kind space that guests won’t forget.

Children’s Hospital in St. Louis set out to create a warm, welcoming atmosphere for the children visiting their admitting room by completely updating their environmental graphics. They hired Craftsmen Industries to create a baseball-themed room, complete with 3D routed and painted baseballs and baseball bats, as well as custom wallpaper and wall prints. The result is a fun, yet functional area that doesn’t resemble a traditional stuffy hospital waiting room, allowing their patients to have a better overall experience at their hospital.

5. 3D Elements

One of the single most eye-catching ways to implement architectural graphics into your space is with custom 3-Dimensional elements that can be installed onto walls, floors, and ceilings. The beauty of 3D elements is how versatile they are. We can create nearly anything you can dream up, whether it’s a life-sized version of your company’s mascot, dimensional lettering, or a mural made out of bottle caps!

Get creative to find ways to incorporate 3D pieces into a captivating event centerpiece or interactive display that will be the talk of the town (or at least of your guests’ social media feeds). These elements could very well be what turn a great space into an unforgettable one, so don’t be afraid to go all out!