Crown Royal's vehicle debuted at the Daytona 500. The objective: increase overall brand awareness within the NASCAR series. The custom 53-ft double expandable trailer had a 23' x 23.5' open stage area, a "U"-shaped bar, VIP lounge area and branded displays.
Craftsmen Industries custom-fabricated a display exhibit from containers for Alienware. The multi-level unit had several gaming stations and rooftop access. The unit presented an inviting and unique atmosphere, encouraging gamers to check out the display.
GoBigger's primary objective: a mobile LED screen that entertains consumers and encourages sponsorship opportunities.
Olympus Onsite is a 53-ft double expandable trailer providing an overview of Olympus products and creating a firsthand experience with the latest in medical technologies.
Pepsi launched a sampling campaign that coincides with their commercials, aimed at becoming the "Official Soft Drink of the NFL." Craftsmen Industries built three custom sampling bars, pub tables and printed the Pepsi Max truck graphics.